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Half-time in India


A leading publisher drips with admiration for American propaganda – and urges Indians to copy it.

If this is half-time, when is game-over for Amerrica? Strange thought, atleast in ancient India.  |  Cartoonist Dana Summers in The Orlando Sentinel on Feb 9, 2012  |  Click for larger image.

If this is half-time, when is game-over for Amerrica? Strange thought, atleast in ancient India. | Cartoonist Dana Summers in The Orlando Sentinel on Feb 9, 2012 | Click for larger image.

A Clint Eastwood ad that cleverly mixes a corporate pitch with a celebration of American pride has become a rage. It was first shown on TV earlier this week during the Super Bowl. It has garnered over five million hits on YouTube in the last three days.

Eastwood walks down a gloomy tunnel in Dirty Harry style, and speaks of the economic distress in Detroit. “People are out of work and they’re hurting,” he says in that gravelly voice. He ends on a note of hope: “This country can’t be knocked out with one punch. We get right back up again, and when we do, the world is going to hear the roar of our engines. Yeah, it’s half-time in America, and our second half is about to begin.”

Pundits in the US are debating whether the ad is a plug for the Obama bailouts of American car companies in 2008. In our winter of corporate bailouts, will viewers of the new IPL season be treated to “It’s half-time in India”? (via Quick Edit | Half-time in India – Home – livemint.com).

Shallow minds

The problem with Indian media. With our choice of English as the language of governance …

With the colonized minds of Indian elites.

Mint, (a joint-venture between Hindustan Times and Wall Street Journal) want IPL to copy SuperBowl. And to limit our aspirations to copying American ads. And once someone makes a ‘copy’ of this ads, the very same edit will turn around castigate our ‘creative’ producers for being copycats.

Anybody at Mint read the stuff that they write …

PS:

I thought Hamara Bajaj did a better job than this – some 20 years ago.


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  1. February 13, 2012 at 6:08 am

    Yep true ,nostalgic about hamara bajaj. “Buland Bharat ki Buland Tasveer”. IPL has been a serious knock-off of superbowl with cheerleaders and time-outs . Never a big fan of both since sports took a backseat and gimmicks took a front seat.

    Good article.

  2. February 13, 2012 at 6:24 am
    I have few problems with using ideas pioneered from others. This entire intellectual property rights debate that the West promotes is a big scam.

    So, if IPL can use some ideas from Superbowl fine by me at least..

    Where I have an issue, if a publication takes a line that implies, ‘Let us see if we ‘inferior’ Indians can put up an equally inspiring commercial?

    And when people try and do that, turn around, sneer at them and label them as copycats?

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