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Celebrating diversity is unity-The Economic Times

January 29, 2009 Leave a comment

There is something that everyone else seems to get except the SEC A1+ (top-notch buyers), ‘modern’, English speaking, large metro, ‘progressive’, ‘cosmopolitan/ global’ Indian. That there is no single, pure, pan-Indian identity, ‘cleansed’ of ethnic/ linguistic/community or region origins and characteristics; and that despite their feverish search for it, there is unlikely to be one. Worse, that it may even be undesirable to have one. Their belief is that modern Indian utopia is to have many more of us shed our specific community-based origins and influences, and assume a more uniform Indianness — one that blends well globally, and does not make us stick out like the peacock (or a sore thumb) abroad. (via Celebrating diversity is unity- Comments & Analysis-Opinion-The Economic Times).

This is one excellent article by one of India’s original market researcher.

Breaking all the shibboleths of Indian advertising, dominated by the English speaking, Westernized professionals and being successful, as . Rama Bijapurkar, has been as a market researcher, is surprising. I wish that Rama Bijapurkar would write more frequently – as she did earlier.

With the lowest levels of religious, ethnic, linguistic diversity, the sight of The West, strutting as a protector of freedom is a hoax. How can the West have a problem with Native American tribes (aka Red Indians) and the Aborigines – if there are none left. The West which has the highest levels of prison populations in the world – raucously reminds the world of lessons in freedom.

The Western pre-occupation with One God, One Book, One Holy Day, One Prophet (Messiah), One Race, One People, One Country, One Authority, One Law, One Currency, One Set of Festival are the root of most problems in the world.

And sometimes, it takes a Rama Bijapurkar to make the English speaking, Westernized, elite to wake up – and smell their own garbage.

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