PR Stunts – The Maldives underwater meeting
Maldivian officials said the idea to hold the attention-grabbing underwater cabinet meeting came from President Mohamed Nasheed when he was asked by an activist group to support its “environmental day” action on October 24.
“The 350.org group asked if the Maldives can hold an underwater banner supporting environmental day,” an official from the president’s office said.
“The president thought for a while and then came up with the idea to have an underwater cabinet meeting.” (via Maldives cabinet rehearses underwater meeting).
Its been done before
From the early 1950′s to the late eighties, the Western world created hysteria regarding ‘population explosion’ in India and China. Enormous pressures were brought onto the Chinese and Indian Governments to ‘control’ their populations.
The West succeeded in China – and failed in India, thanks to the healthy disrespect that desi Indians had for ‘phoren’ ideas. This entire theory on population explosion was based on wrong ethical, economic and political bases. Above all, it was based on a fear that China and India could raise an army bigger than the entire population of the West put together. Much like the climate control campaign, the population explosion campaign was sustained over the years – and called for great ‘foresight’ from the West.
The Maldives trojan
Propping up Maldives as ‘fifth’ column was similarly done over the last more than 20 years. Based on excellent PR and media management skills, the Maldives was the Trojan horse that India was blind-sided on.
The hallmark of the Maldives’ climate change campaign has been it slick PR. Dramatic statements, intriguing sound bites, the Maldives’ campaign was beyond the common bureaucratic ‘creature’ – much less a Maldives’ bureaucrat. This is consistent and in line with Al Gore’s media and public relations management – which won the PR agency, the campaign of the year award. And Al Gore the Nobel Prize.
350.org is rather well armed on the PR front – with a specific agency for South Asia itself. The PR agency for the Maldives Travel and Tourism Authority McCluskey International does seem to either bask in reflected glory – or is hinting at the authorship of this stunt. The Maldives climate change campaign seems to be headquarted in Britain also.
Maldives is now tied up with a the ‘Vulnerable 14′ to actively create pressure on (especially) China and India.
If it was not such a delicious fraud, I could have even admired this operation.